The Importance of Clarity and Vision in Starting an Online Business

Clarity and vision in an online business

The Importance of Clarity and Vision in Starting an Online Business

When I begin working with a new client, the first place we start our work together is to get very clear on their business purpose and goals and to create their powerful vision of how they see their life and business working together.

Starting an online business is an exciting and fulfilling venture, but it’s also very challenging.  Being crystal clear on your vision and knowing your “why” are absolutely necessary to succeed in today’s busy and crowded online space.

In this post, we’ll explore what clarity and vision mean, why they are essential for your success as a new entrepreneur, and how having a “why” can simplify your company’s goals and keep you on track as you build your new business.


Defining Clarity and Vision


Clarity refers to having a clear understanding of what your business is, what it does, and why it does it. It’s about knowing where you’re going and what steps you need to take to get there. Vision, on the other hand, is about imagining what your business could become. It’s about dreaming big and setting ambitious goals.

Having clarity and vision means that you have a roadmap to follow. It makes it easier to make decisions and prioritize tasks. It also helps you stay focused and motivated, even when faced with challenges.


The Significance of Having a “Why”


One of the most critical aspects of clarity and vision is having a “why.” Your “why” is the reason why you started your business. It’s what motivates you to get up every morning and work hard to make your dream a reality.  Your why is what keeps you going when your business hits inevitable rough patches.

Your “why” statement should be clear and concise, and it should reflect your values and beliefs. It should also be specific to your business and differentiate it from the competition. Knowing your “why” helps you stay focused on your goals and ensures that all your actions align with your purpose.


Real-Life Examples of Successful Female Entrepreneurs


Many successful female entrepreneurs have also discovered their “why” and used it to achieve their goals. For instance, Sara Blakely, the founder of Spanx, identified a gap in the market for comfortable shapewear and developed a product that revolutionized the fashion industry. Her “why” was to empower women and make them feel confident and comfortable in their own skin.


Another example is Katrina Lake, the founder of Stitch Fix, who identified a need for a personalized styling service that could deliver clothing right to customers’ doors. Her “why” was to make the shopping experience more convenient and enjoyable for busy women. Her vision has led to the creation of a company that has revolutionized the retail industry.


Closer to home, there’s Yvonne Taylor, a successful entrepreneur who started her online business selling handmade soap. Her “why” was to create something that was both environmentally friendly and good for your skin. She used this purpose to develop a range of natural soaps, which quickly became popular among environmentally conscious customers.


These examples show that discovering your “why” can be a powerful motivator in achieving entrepreneurial success. By identifying a need in the market and developing a product or service that meets that need, female entrepreneurs can make a significant impact in their industries.

Tips for Finding Your “Why”


Finding your “why” can be challenging, especially in the early stages of your business. Here are some tips to help you discover your purpose:

1. Look to your passion

What are you passionate about? What gets you excited and motivated? Your passion can provide clues to your “why.”

2. Think about your values

What do you stand for? What are your core beliefs? Your “why” should reflect your values and be something that you’re proud to stand behind.

3. Consider the impact you want to make

What difference do you want to make in the world? How do you want to change people’s lives? Your “why” should be something that inspires you and makes you want to work hard to achieve it.

Overcoming Common Challenges


Even with a clear vision and understanding of your purpose, starting an online business can be challenging. Here are some common challenges and tips for overcoming them:

1. Lack of resources

Starting a business requires time and money. If you’re struggling to find resources, consider starting small or seeking funding from investors.

2. Fear of failure

Starting a business requires taking risks, which can be scary. Remember that failure is a part of the learning process, and it’s okay to make mistakes.  In fact, I encourage my clients to re-frame the word ‘failure’ as a bad thing and look at failures as the stepping stones to success. The faster you get through failures, the faster you get to the successes.

3. Lack of direction

If you’re feeling lost, revisit your “why” statement and remind yourself of your purpose. If you’re still struggling, invest in a coach or mentor … it’s the easiest and fastest way to get unstuck and move forward on your goals.


Having a clear vision and understanding of the purpose of your online business is critical for entrepreneurial success. It provides a roadmap to follow, makes it easier to make decisions and prioritize tasks, and helps you stay focused and motivated. By discovering your “why,” you can simplify your company’s goals and keep them on track. So take the time to define your purpose, overcome your challenges, and start building a successful online business today.

If you’re ready to get into action and start your online business today, I’d like to invite you to sign up for a Consultation Call with me. We’ll discuss your business ideas and map out a plan to get you out of your current unfulling career or job and into the lifestyle business of your dreams.  You can book a call with me by clicking the link below.

Book your Consultation Call 


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Hi, I'm Cori.
Your New Life & Business Coach.

I'm a former Cosmetics corporate executive, turned freelance Costume Designer ... turned Life and Business Coach. I coach women who are ready to get untrapped by their 6-figure salary and follow their dreams to an online business that creates wealth, recognition and impact. My clients are creating a legacy for their daughters, nieces & girls all over the world.

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